Something Weird This Way Comes

It’s okay to be weird. Here’s why, according to James McCrae, contributor to Huffpost.

The Blobfish lives in deep waters off the coast of Australia.

1) There is no such thing as normal.

What is normal for me may not be normal for you. When we chase the normal, we lose sight of the natural.

2) What you think is weird is really your superpower.

Your shyness, for example, might make you a better listener. Your awkward laugh might make you endearing. Our quirks, when we master them, contain great power.

3) What makes you weird makes you memorable.

Your true self, by its very nature, is captivating. People won’t remember the thing you did that everybody could do, but they will remember the thing you did that only you can do.

4) The world needs more authenticity.

We are all afraid to be the first one. When you start living as your true self, weirdness and all, you give permission to those around you to do the same. We might not say it out loud, but everyone wants to see your honest self.

5) All great art was made by weird people.

Embracing your weirdness gives you a new perspective, and the world needs a new perspective. Innovation happens when outsiders challenge the status quo with weird ideas.

6) Resisting your weirdness makes you dark.

Hiding our unique characteristics and resisting our natural self makes us feel less good and makes our personalities darker. Just like a black hole results from the absence of a star, so also the resistance to our unique qualities, however weird, results in a dark and inverted projection of self.

7) Standing out is how you find your tribe.

Standing out will not make you lonely—far from it. By living honestly, you will discover others who align with your weirdness. This is your tribe.

After spending nineteen years in a classroom, I’ve grown to appreciate weird. Today, I especially appreciate Weird Al Yankovic.

Really? you might ask.

Really. Let me set the stage.

In 2013, Robin Thicke wrote a song titled “Blurred Lines.” It won the MTV Video Music award for Best Song of the Summer.

I loved it. It’s catchy, upbeat. Makes me want to dance.

And I hated it.

The lyrics are horrible. Demeaning. Sexist. Misogynistic. The video combines live action with all that, and it makes me sick.

Obviously, I couldn’t listen to that song. Couldn’t enjoy it.

But, thanks to Weird Al, now I can.

Now, instead of women dancing—no, writhing is a better term—we see punctuation bebopping.

The lyrics are no longer sexist. They’re funny. They’re a notch above. They’re intelligent.

Watch this video, then I’ll explain why the writer/editor in me particularly appreciates what Weird Al has done.

Word Crimes

Less versus fewer

Less versus fewer

A very common mistake among authors. Less refers to things that are not easily counted, but instead are measured, as in “less time” or “less effort.” Fewer is used to describe things you can count, as in “fewer choices” or “fewer problems.”

I could care less.

People say this when they mean they don’t care. But if you could care less, then you must care a little, or there’d be nowhere less to go.

Your versus you’re

If you’re unclear about when to use your versus you’re, just find an argument on Twitter. Someone, somewhere, will use it incorrectly and the next nineteen tweets will be all about how wrong they are and will explain, with derision dripping from every letter, exactly how to use them both.

Its versus it’s

It’s a quirk of the English language. Apostrophes are used to show possession (Sophie’s choice, A Bug’s Life). But they’re also used to make contractions. Its is the anomaly. Its job is to show possession, but without the apostrophe.

Dangling participle or modifier

This one is in my top five favorites. It’s so easy to do, and not so easy to catch. The phrase at the beginning of the sentence (the modifier or participle) must describe the subject of the rest of the sentence. In this example, “After finishing a drink” must describe what comes next. But what comes next is the bartender. We left the modifier dangling in the wind.

Oxford comma

Another subject sure to stir up an hours-long Twitter argument is the Oxford comma. I, personally, am on Team Oxford. Not everyone agrees.

Homophones

Homophones are words that sound the same but are spelled differently. I’ve recently seen both of these in work I edited (one was my own!)

He leaned over the railing, wretching miserably.  (should be retching)

The sound of morning doves filled the air. (should be mourning)

These are particularly pernicious because your spell check won’t catch them.

Who vs whom

“Who” is used when it’s the subject of the sentence. “Who was at the door?”

We use “whom” when it is the object, which we’re used to seeing in a prepositional phrase. “Never send to know for whom the bell tolls; it tolls for thee.”

An easy test is to replace the word with he or him. If it makes sense when you say “he,” use “who.” If “him” works best, use “whom.” Try it. He was at the door. Never send to know for him the bell tolls. (Okay, not as obvious with whom, but using “he” always works.)

And we’re all going to pretend we didn’t notice the two (maybe three–my mind may be in the gutter on that third one) sexual innuendos.

Thanks, Weird Al, for making it okay for me to enjoy this song.

Book Two is out!

Hi, friends! Some of you may have seen the news already, but wanted to let you all know Book Two in the San Antonio series–A Father’s Gift–is now published by Elk Lake Publishing, Inc.

https://tinyurl.com/PeckhamFathersGift

A Father’s Gift continues the story of Abby and Manny. Abby struggles with a difficult pregnancy. Looming fatherhood uncovers Manny’s deeply buried feelings stemming from the loss of his own father. His desire to understand what truly happened so many years ago threatens to drive a wedge between him and Abby as Christmas nears.

When Gabe, a mysterious stranger, appears, Manny enlists his help. Secrets swirl, drawing an ever-tightening net around the three. Some mysteries, he discovers, are better left alone. Clawing back the curtain places Abby and their unborn child in danger.

Will Manny be able to put his restless curiosity to bed? A Father’s Gift tells a story of a father’s endless love, whether human or heavenly.

This tender love story makes a perfect Christmas gift. You can find it on Amazon. Or join me this Saturday at the Burleson Half Price Books and get your copy signed.

Help my unbelief.

Do you ever see Christians on TV praying eloquent prayers and think, “They’re perfect”? They serve the poor, dish soup in a shelter, collect shoes for the homeless. I try doing those things, but life gets in the way. Best-laid plans and all that.

Those perfect people sometimes make me feel defensive, and I resent instead of admiring them. God, in the Old Testament, and Jesus in the New, repeatedly used flawed people to carry out their work. Perfection is not required. A willing heart is.

Characters in my stories sometimes make wrong decisions. They’re selfish. They don’t turn to God right away when things go wrong. But they try. They call out to God eventually and learn through life experiences they can trust him.

I experienced this a while back. I sell my books in Kroger grocery stores. Passing shoppers stop at the table I set up and chat with me. This day, a youngish man walked directly to me (which was odd… most wander by with a cautious eye, unwilling to commit until they’re sure why I’m there). Nothing about my display makes it obvious I write Christian fiction, so I’m unsure what drove him to my table. Straight on he came, though.

During our conversation, I learned he was visiting Texas from his home state of Florida. He’d been here only three days and had been to four different churches. I asked if he came to speak at those churches, but he didn’t. Just attending. I was confused about his purpose, but he was so enthusiastic, I gave up making sense of it.

He asked if he could pray for me.

“Of course!”

He put one hand on my shoulder and gripped my hand in his other. He asked if I had any pain.

This threw me. I was unprepared. Surprised, I tossed out the first thing I thought of. “My hip flexor sometimes hurts.”

He began praying. Loudly. Using all the “Christian-ese” words like “hedge of protection” and “healed by Your stripes.” I flinched inside.

Stop.

You’re drawing attention to us.

People are probably staring.

Then I heard a whisper in my heart.

Listen to his words. Claim the promises he is calling down for you.

I listened. To the holy nudge and to the young man. A smile crossed my face as my new friend claimed healing for my body. He was so sure. Why couldn’t I be the same way? I was just like my characters. Stubborn. Unwilling. Unsure.

He finished his prayer, and I hugged him. Whew. Quite an experience. I wished for that faith.

Ten minutes later, a sparkling feeling—imagine what Tinkerbell’s wand might feel like if it touched you— fluttered through my hip joint. I kid you not.

I froze.

I was afraid to move. Movement would be a test to see if my hip really had been healed, revealing my doubt. And, if I doubted, would it cancel out the healing?

I so totally identify with the Roman soldier who told Jesus, “I believe.” Then, in the same breath, begged, “Help my unbelief.”

I believe Mark shared this story to tell us it’s okay if we sometimes waver. We see with this story we can ask Jesus for help.

Help me believe, Jesus. I want to believe.

And when we pray in his will, he answers that prayer.

Don’t worry if you’re not perfect. God doesn’t demand perfection. He asks for an open heart. That we can do.

My latest book, A Father’s Gift, is now available on Amazon. Book two in the San Antonio series, it continues the story of Abby and Manny who you first met in Protected. Originally published in the Christmas anthology, Christmas Love Through the Ages, it is now a stand-alone book published by Elk Lake Publishing, Inc.

If you missed book one, (Protected), for a limited time, you may download the eBook version for only $0.99. Check them out.

Darlin’, stand by me

I’ve read several tweets this past week about Amazon’s policy allowing readers to return eBooks after they’ve read them. When that happens, Amazon charges the FULL PRICE of the book to the author. Problem with that is authors don’t receive the full price when the book sells. We get 60%. When people take advantage of this policy, authors lose money.

This practice has the same unethical vibe as returning an expensive dress to Nieman’s AFTER you’ve worn it to your high school reunion.

Unless you’re Stephen King or Janet Evanovich, you’re not making enough money to pay your bills. I wonder if people realize the effect of their choice to return books.

As long as Amazon’s policy remains in place, authors have no say in the situation. However, there is something our devoted fans can do to help us out.

Leave reviews!

It’s easy to do. Click on the link next to the stars at the top of the page. It takes you to the screen which houses all posted reviews for the book. Simply click the button that says, “Write a customer review.”

Not sure what to say?

Start with a hook, a sentence that grabs the potential reader’s attention. Something like, “OMG, if you want to stay up all hours of the night reading until you turn the last page, this is the book for you!”

List your praise and your critiques. No book is perfect. It’s probably a more realistic review if you share things you didn’t love. But be as lavish as you want with what you really liked.

You can talk about the characters. When I decide about a new book to buy, I want to know if the people in the story are authentic and real-life, not too perfect to be true. Discuss whether the dialogue sounded real to you or gave the story a good regional flavor. Maybe you liked the descriptions of the setting, little details that made the time period pop to life.

Give your recommendation. Who do you think would enjoy reading the book?

Your review doesn’t have to be long. A few sentences will suffice. And it may be just the thing to swing a reader into the decision to buy.

Here is an easy fill-in-the blank sample you can copy.

_______ (hook).
I really liked this book because ______. I got a little sidetracked when_______ happened, but not enough to take away from the story. My favorite character was ______. I loved how she always _____. And the dialogue between _____ and _____ made me laugh out loud in places. The author must have done her research because I felt like I was right there in _____ with all the details about the setting she included. If you like books in the _______ genre, you’re going to love this one. And it’s safe for teen readers as well. Buy this book. You won’t be disappointed.

Of course, you could make your review say whatever you want, but I’ve had so many readers tell me they just don’t have the time to write their own. They’ve even told me if I’ll write it for them, they’ll post it! I’ve resisted the urge so far.

Personally, I’d rather hear what you have to say. Just know, you taking the time and effort to add a review (to Amazon, Goodreads, Barnes & Noble – wherever you like to check out books) will mean the world to the authors you enjoy. We can’t do this alone and we appreciate every single one of you.

Do you love talking about books? Have I got a deal for you!

The Faith and Fellowship Book Festival is coming up November 2-4. This online event will be hosted on Zoom. I will participate on one of the author panels, representing my new book, Protected.

available on Amazon

So, what is the Faith and Fellowship Book Festival? First, it is not a writer’s conference. And, a book festival differs from a book fair. Book fairs are typically massive bookshops, a place to purchase books. You may purchase books at the festival (and we hope you do!) but a festival goes farther. A festival is interactive. You can ask questions of the authors and learn more about the books from those who created them. This allows readers to make informed choices about the books they’ll buy.

The FFBF is a place to meet new authors and hear about the inspiration behind their books. A place to hear the most-well read Christian authors in the market today talk about their writing journey and what inspires them. A place where you can ask questions and meet new book lovers. A place where you can purchase books for yourself and for gifts in a manner that supports the authors.

And, author friends, there are still slots available on the platform if you want to join.

This Month’s News

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Patricia Raybon is an award-winning Colorado author, essayist, and novelist who writes top-rated books at the daring intersection of faith and race. Her series’ first book, All That Is Secret, is set to release from Tyndale House. Patricia is a regular contributor to Our Daily Bread and (In)courage for DaySpring. Patricia will speak on Nov. 2 at our Faith and Fellowship Book Festival.

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Tim Bowers is an American illustrator of children’s books, known for his humorous and whimsical characters. Three of his children’s book titles have appeared on the New York Times Best Seller list. Bowers has created hundreds of greeting card illustrations, including many top-selling cards. Tim is also an award-winning Fine Artist, creating finely detailed Miniature Paintings. Tim will speak on November 3 at the festival.

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Susan Meissner is a USA Today bestselling author of historical fiction with over three-quarters of a million books in print in eighteen languages. She is an author, speaker, and writing workshop leader with a background in community journalism. Susan will speak on November 4 at the Festival. Find out more about Susan and her many amazing books at https://susanmeissnerauthor.com.

FFBF has many other authors who are coming and presenting at the conference. They can’t wait to connect with you.

Upcoming Dates

June 15 Angel Award Deadline 
https://ytsanders.wixsite.com/faithfellowshipbooks/angel-book-awards 

June 30 Deadline for award fees & books to arrive in PO Box

Sept. 1 Early bird fee for author applications ends

Oct. 1 Author applications close 

Nov. 2-4 6-8:30 p.m. ET, 2022 Faith & Fellowship Book Festival

FFBF Committee Spotlight

Everyone in Richmond has secrets. Especially the spies.

Sandra Merville Hart hasn’t been idle—she announces her third book release in 2022! Byway to Danger, Book 3 in Sandra’s “Spies of the Civil War” series, published by Wild Heart Books, releases on July 19th. Its main settings are two Virginia locations in 1862, Richmond and Fort Monroe. 

Meg Brooks, widow, didn’t stop spying for the Union when her job at the Pinkerton National Detective Agency ended, especially now that she lives in the Confederate capital. Her job at the Yancey bakery provides many opportunities to discover vital information about the Confederacy to pass on to her Union contact. She prefers to work alone, yet the strong, silent baker earns her respect and tugs at her heart.

Cade Yancey knows the beautiful widow is a spy when he hires her only because his fellow Unionist spies know of her activities. Meg sure didn’t tell him. He’s glad she knows how to keep her mouth shut, for he has hidden his dangerous activities from even his closest friends. The more his feelings for the courageous woman grow, the greater his determination to protect her by guarding his secrets. Her own investigations place her in enough peril.

As danger escalates, Meg realizes her choice to work alone isn’t a wise one. Can she trust Cade with details from her past not even her family knows?

Byway to Danger sounds intriguing. And how about that cover? Go to https://www.amazon.com/Sandra-Merville-Hart to learn more about Sandra and her many books. She is an authority on the Civil War and history. 

If you plan to excel in big things, you have to develop the habit in the small ones. ~Lecrae

Have you ever felt like a message was trying to break through the noise and clutter? Something you saw, heard about, read? And it appears, over and over?

Maybe the first two times, I can dismiss the signal as a coincidence. But when it keeps pinging, just keeps showing up, or, as Jim Rubart says, makes it past the Broca filter in my brain, I pay attention.

As writers, we know how hard it can be some days to sit down, get focused, and churn out words. Distractions pull us away far too easily. The latest-and-greatest shiny thing grabs all our attention. Meanwhile, our work in progress languishes.

So, how do we ignore the interruptions? Resist the diversions? Stay focused?

Two things (and yes, I get the irony) have recently popped onto my radar for the fourth and fifth times, respectively. When I get the same message, over and over, I pay attention. Both are books, and both deal with retraining our habits into productive lifestyles.

So, what are the two things, you ask? One is the book Atomic Habits, by James Clear. And one is Secrets of the Millionaire Mind, by T. Harv Eker. I’m not so concerned about becoming a millionaire. But to become one, I assume, a person has to do some things right. I am interested in learning how a successful person thinks.

Both of these books have shown up on my radar repeatedly, so I plan to listen to the message.

I’m starting with Atomic Habits. The idea of creating good habits appeals to me. I want to learn how to control my mind and focus. The book is on its way to my home. However, I know myself, and I’m easily distracted, so I need accountability to keep me on track. Is anyone interested in joining me, like a book club, to read through each chapter and then meet (virtually) to discuss? I’m envisioning reading three chapters a week. The book has twenty chapters, so that would be almost two months.

Want to join me? You don’t have to be an author to benefit from this. Envision having a daily routine that works smoothly and productively. See yourself setting goals and then meeting them. Luxuriate in the idea of completing a project. And then another.

Subscribe to my blog, and you’ll receive the updates when we get ready to start. Just let me know in the comment field that you’re interested in the book club. Let’s do this!

Hamilton (the musical) taught all of us about history. It also teaches English grammar.

Anyone else out there a Hamilton fan? I’m obsessed. Not only is the music appealing, emotional, and interesting, but it’s also so incredibly smart.

For example, the rhyming shows up in odd places. Patterns are unusual and unexpected.

Watch this one—

“She courted me
Escorted me to bed and when she had me in a corner
That’s when Reynolds extorted me
For a sordid fee
I paid him quarterly
I may have mortally wounded my prospects
But my papers are orderly.

And Lin-Manuel doesn’t give a pfft about echoes—

“I never spent a cent that wasn’t mine
You sent the dogs after my scent, that’s fine.”

Brilliant. Simply genius. I could listen to this musical every day for the rest of my life and not grow tired of it.

But when I first listened to the music, one part confused me.

I received a Hamilton CD for Christmas in 2019, just as I started my writing journey. I hadn’t joined a critique group yet, hadn’t started relearning all my grammar rules, so I didn’t get what Lin-Manuel Miranda was saying. Read this verse Angelica writes to Alexander:

“In a letter I received from you two weeks ago,
I noticed a comma in the middle of a phrase.
It changed the meaning. Did you intend this?
One stroke and you’ve consumed my waking days.
It says, ‘My dearest, Angelica.’
With a comma after dearest.
You’ve written,
‘My dearest, Angelica.’”

This puzzled me. What’s the big deal with a comma? I’m so glad you asked.

To explain this, we must use fancy English-class words we learned 40 years ago. (Okay, maybe that’s just me. You may actually remember this word.) We have to talk about appositives.

I heard you sigh from here. Keep reading. I’ll show you how I simplified this rule so I can remember it, thus saving myself from looking it up each and every time I come across it in my writing.

First, the definition. An appositive is a noun that describes another noun.

My friend Lin-Manuel Miranda dropped by.

Lin-Manuel Miranda, a famous writer, created Hamilton.

When an appositive is essential to the meaning of the noun it belongs to (restrictive), don’t use commas. When the noun preceding the appositive provides sufficient identification on its own, use commas around the appositive.

Let’s look at my first example again.

My friend Lin-Manuel Miranda dropped by.

I have more than one friend. If I leave out the appositive, my sentence says, “My friend dropped by.” Saying “my friend” is not enough information for you to know who dropped by. I don’t put commas around the appositive because we need that information.

However, in our second example, it’s different. Read it again.

Lin-Manuel Miranda, a famous writer, created Hamilton.

Lin-Manuel Miranda IS a famous writer—we all know that—so we don’t need that information. We use the commas to set aside the extraneous information (non-restrictive).

Let’s do another one.

Our vice president, Kamala Harris, is the first woman elected to the position.

Our vice president is a relatively precise identifier, so Kamala Harris is not considered essential.

We can live without the information supplied by the appositive. Use commas.

Famous composer Lin-Manuel Miranda won a Grammy Award for the Best Musical Theater Album in 2016 for Hamilton.

The way I constructed this sentence, I must include Lin-Manuel’s name in order to know which famous composer we’re talking about. Since we need his name, no commas are necessary.

Clear as mud?

Now, back to Angelica. What got her so hot and bothered?

“My dearest, Angelica …”

Alexander added the comma, showing he didn’t think it necessary to explain who his dearest was. He could live without that information. In other words, no other person in the world could be his dearest, so including her name was unnecessary. She was his dearest.

Scandalous! My mnemonic to remember?

Need it? No commas. (Both words start with N.)

Can live without it? Commas.

My mother, Sandy, just traveled to Alaska.

I know who my mother is. I can live without the extra information. Use commas.

My friend Tammy Spradley is an even bigger fan of Hamilton than I am.

I have lots of friends. We need the information. No commas.

I’m bookmarking this page because I know I’m going to have to check myself again at some point. Feel free to do the same.

“When you love what you do, it’s not work anymore.” Horse hockey.

American filmmaker Lawrence Kasden, screenwriter for several Star Wars movies, made the following statement, and it’s 100% true.

If you think you’d like to write, the first thing you must do is abolish your ego. That’s hard, but you’ve got to try. Because from day one, someone somewhere will gleefully tell you what is wrong with what you just wrote. And most of the time, they’ll be right. If you allow it, on the first day of your new career, you’ll learn something.

Those criticisms are hard words to hear because you’ve just poured your soul into what is on that paper. You’ve opened yourself up, allowed people to see inside your psyche. You make yourself vulnerable. So when someone starts methodically ripping your work to shreds, it hurts. But the pain is necessary.

I had to go through a very detailed psychological evaluation once for a company who planned to hire me. When I read his report, one line jumped out at me. He said, “Bristles at criticism.”

My response? “I do not!”

Oh. Wait. Point taken.

My default reaction to any criticism is to defend. I have learned to shut that down as quickly as I can and force myself to LISTEN. I don’t have to agree with the criticism I receive from critique partners, and I may decide to ignore their suggestions. But I have to listen. Because the plain truth is, I don’t know everything. Probably, they don’t either, but they might know THIS, so I need to hear their words.

Deb Haggerty, the editor-in-chief at Elk Lake Publishing, Inc., posts helpful articles for her authors on our private Facebook page. I always read them. If the boss thinks something is worth sharing, then I pay attention. She recently posted a link to this article, along with the pithy caption, “Please, please, please read the following article!” (And, yes, she spent a valuable exclamation point, giving the impression she felt passionate about it.)

So I read the article and added it to my growing list of things an author must know.

https://us5.campaign-archive.com/?e=8b905fac2e&u=7b5222d5ce3ad8e5630c9f2d4&id=b17505630b&fbclid=IwAR16a2_ltLLcuIW0vx_H37RM2F2JIbMo8mV5J2Vv0QXvR_vCUx7h8zDiJGE

So, swallow your pride. Admit you just learned something. Now, go forth and start hunting. And may the force be with you.

Oh, won’t you stay with me?

Social Media is a “build it, nurture it, engage them, and they may come and stay.”

I stole that quote from Seth Godin (and that lyric in the title from Sam Smith). Seth Godin is an American entrepreneur, best-selling author, and speaker. He should know what he is talking about, as he essentially invented commercial email. As authors, we know we need to build some sort of social media platform because that is how we will gather our ever-essential followers. Whether you’re an author looking for readers, or a baker looking for cake customers, you need a method of reaching people and snagging their interest. The challenge is then keeping them hanging around for more.

According to marketing experts, if you want to gain name recognition, you need to post something on Facebook or Instagram at least two times each and every day (five times if you live on Twitter.) Ahem… please do NOT go back and notice the date of my last post on any of the above-mentioned platforms.

Enter the major problem most of us have.

Thanks to Terri Main, owner of the WordMaster Academy, I have a list to help you crank out content to fill those thirty posts per month.

Step one: Break your topic/genre into subtopics. Let’s say you write romances that take place in Victorian England. Your list might include:

  • Fashion
  • Economy
  • Architecture
  • Class Struggles (a biggie in Victorian England. Just read Dickens)
  • The Workplace
  • Marriage rituals
  • Politics
  • The legal system
Sign me up! (Not)

Those are a few ideas to get you started. Someone interested in Victorian England might be interested in any one of them.

Step Two: Choose one of those subtopics. (Or use the main topic if you like)

Step Three: Fill in the blanks below.

  • A Joke about _______
  • An Image about _____
  • A video about ______
  • A link to an article about _____
  • A review of a book/movie/TV show about ______
  • A blog post about ____ (Remember when writing blog posts, copy and paste them into the status box on Facebook and attach a photo. Links get fewer views than original posts with images)
  • A cartoon about_____
  • A picture quote about_____
  • A discussion question about ______
  • A survey about ______
  • A poem about ________
  • A piece of flash fiction about _______
  • A background piece about a problem you faced writing about _____
  • Something you learned researching _______
  • A tip for people writing about ______
  • A pet peeve about how ______ is portrayed in movies/TV/Books.
  • A Facebook Slideshow or Picture Gallery about _____
  • A post you made six weeks or more ago about _______
  • A post you made on another social media platform about ______
  • A guest post from someone else interested in the subject.

There are twenty blanks to fill in that list. If you create a post for each one, that gives you 10 days worth of content. Repeat that for two more subtopics, and you have a month of posts.

So how long will that take? I’ll do a run-through right now and time it. Since I set my book in the 1860s, in Texas, my characters either are or interact with cowboys. I’ll answer the first five prompts and see how long it takes to do. Ready, set, start the timer!

Post 1, Day 1: Cowboy cartoon.

Now I’ll think up some copy that ties this to my story. “Manny probably wished for something this easy to catch during his cattle-driving days.”

Day 1, Post 2: An image about cowboys.

Texas sunset

My copy with this photo might go something like this: Texas is known for its gorgeous sunsets (although someone told me it’s due to the completely unromantic reason of dust in our atmosphere). I like to think of what Manny or Abby might have seen each night as they made their way home from roaming on their property. Back then, a family could claim 120 acres just by filing with the General Land office.

Day 2, Post 1: A video of a cattle drive. My copy would go something like this: “In the beginning chapters of Protected, Manny and his best friend, Jonathan, are heading home from driving a herd of cattle to Kansas. They spent two to three weeks on horseback, eating from a chuck wagon, on their way to the meat market. It would’ve looked something like this.”

Day 2, Post 2: A link to an article about the life of a cowboy in 1866. I would write something like this to go along with the article. “The cowboy of Hollywood was far more glamorous than the real-life cowboys of the 1800s. Read on to discover facts it might surprise you to know.” https://www.frontierlife.net/blog/2020/10/26/cowboy-life-in-the-1800s-primary-sources

Day 3, Post 1: A review of a book/movie/TV show about cowboys. I would write: “Ask anyone on a book recommendation website or Facebook page for a book about cowboys, and you’re going to hear about Lonesome Dove. It is the quintessential story about cowboys, particularly for dialogue. If you want to write a story with a cowboy in it, read this book first. Maybe read it twice so you marinate your brain in cowboy-speak. You’ll love it.”

https://www.amazon.com/Lonesome-Dove-Larry-McMurtry-audiobook/dp/B07BGQGG7R/ref=sr_1_1?keywords=lonesome+dove+book&qid=1640747337&sprefix=lonesome+dove%2Caps%2C571&sr=8-1

Stop. My timer was at 18 minutes, 2 seconds. I’m one-sixth of the way through. So, I’d need between 1 hour, 45 minutes to 2 hours to complete a full month’s worth of content for my Facebook and/or Instagram feeds. That’s doable. Set a reminder on your phone for the first day of every month and crank it out. Then it’s simply a matter of copy and paste to your social media of choice, and you’re done!

Let’s do a pinky-swear challenge. I’ll try it if you will.

National Authors in Grocery Stores Program

Are your sales on Amazon flat? Do you feel like you’re shouting into a void when you promote your book?

If only I had access to the general public on a regular basis where I could sell my books.

Have you ever thought that? Indie authors, traditionally published writers, or hybrids—we’re all looking for reliable, effective means of getting our work out into the world.

Well, I have a solution for you! It’s called “National Authors in Grocery Stores Program.”

This program partners with various grocery stores. It started in Texas, but now stores in the following states have joined the program: Alaska, Colorado, Indiana, Kentucky, Louisiana, Ohio, Oregon, Washington, and Wyoming.

Authors pay a yearly membership fee of $75.00. You then pay $25 for each book title. This gets your book entered into the grocery store’s vendor program. Once you have registered your title, it’s a done deal. You pay only once per each book ISBN.

Authors set up a table inside the store and sell to passing shoppers. You retain 62% of the sale.

December is the perfect time to enroll in the program. It takes about thirty days to get everything into the system, so you’ll be ready to sell in January. This will give you a full twelve months of usage from your $75 membership fee. If you enroll in April, your renewal will be due in January, regardless of whether you got a full twelve months out of your membership fee.

How it works:

You pack in what you need. Table, chair, decorations, books, etc. You set up. You pack back out when you’re done.

You can make a copy of your book’s back cover where the ISBN number is located and give interested shoppers a copy of the cover which they use to buy the book at the register. The cashier scans the bar code, the shopper pays, then she brings her receipt back to your table and you hand over a book. Or you can hand them the book. Some authors worry shoppers will steal the book, hence the back cover copy idea. However, in my experience, after you chat with the reader and sign their book for them, you’ve developed a relationship. I have had no books go missing.

You can set up shop any day of the week, but the most popular are Fridays, Saturdays, and Sundays. Prime times are 3:00 – 7:00 on Fridays, and 10:00 – 3:00 on weekends. However, you can set up whatever day works best with your schedule. If you’re having a booming sales day, you may stay longer than you scheduled. If your sales are flat, you’re free to pack up and head home for the day. They arrange the schedule so only one author is there at a time.

Two of my friends in ACFW DFW Ready Writers have taken advantage of this opportunity, and they’ve both sold books by the hundreds. It requires a time commitment, but marketing our books is a continual hustle, and this one pays off. In four month’s time, I sold 75 copies of my books.

Interested? Contact Ray Depew at 845-699-6664 or at rayd792002@yahoo.com. Ray is not affiliated with the grocery stores. He is an author, like the rest of us, but has put this program together to make the unending job of marketing a little bit easier.

So, get out there and promote yourself. Good luck and may the sales force be with you.

Click to download the official regulations.